TV streaming service in Canada will get a major boost next year with the introduction of CBS Corp’s CBS All Access service. It is the company’s bid to go international that prompted the move and gave Canada the first opportunity to enjoy its content.
The online streaming service in the US has a huge database of content and around 9,000 episodes from its various series. Viewers will also get access to special CBS channels like Showtime without requiring a cable connection. Apart from television activities, those who fond of games playing can try out online casinos, but don’t forget to check out reviews first.
What Works and What’s Going to be the Problem?
CBS corp. has a good chance of creating a considerable grab on the market but it lacks on one ground. The copyrights of many of its shows are already purchased by Canadian broadcasters like Rogers Communications Inc., BCE Inc. and Corus Entertainment Inc. So viewers will not get to see shows like Survivor or The Big Bang Theory and some of the shows are also aired on Netflix. The restricted content may impact the number of subscribers the company is expecting.
We have to wait and see as CBS predicts they are going to have 4 million subscriptions by the end of this year. It is interesting to note that TV viewership is declining in Canada and online streaming services are giving a tough competition to the traditional form. In 2016, the volume of subscribers reduced by 1% and reached 11.1 billion viewers and the revenue fell by 2% amounting to $8.7 billion, according to the data from Canadian Radio-television and Telecommunications Commission.
It’s a Competitive Scenario Out There
On the other hand, online streaming services have gained increased number of subscriptions. Netflix recorded a growth of 52 million viewers in US alone and another 52 million from all over the world. Compared to that, 158,000 people in Canada disconnected their cable service in 2015. It can be expected that the market is ripe for online streaming in Canada and other players like Hulu and HBO Go may join the competition in some years.
With so many providers in the game, the price is also a big factor in getting subscriptions. CBS did not reveal the rates they will charge in Canada, but in the US current rates are $5.99 per month. To get a commercial free version, viewers have to pay $9.99. If the rates are any higher, then Canadian may not be too interested in joining up considering the limitation of content.
Leslie Moonves, CEO of CBS TV Network said that they were aware of the potential of online streaming judging the success of their competitors. The introduction of the service in Canada gives them the chance to directly reach the viewer on an increased scale which can be expanded globally. CBS All Access had achieved a growing domestic market and now is ready with their premium content to hit the international arena.