Vancouver-based mobile application service provider iamota corp. today announced the general availability of iamota impact, a consumer-centric design of iamota's on-demand mobile services that allows users to create and launch their own mobile services. All wireless carrier certifications have been arranged by iamota so users only need to add their content and promote their mobile services. "Iamota impact is a unique solution that brings the mobile channel to agencies and brands in a self-serve, user-driven way," said Pete Smyth, president, CEO and founder of iamota. "We handle all of the complexity within the mobile channel on behalf of our customers to ensure speed-to-market at lower costs." Iamota has industry-wide mobile certifications with Verizon, T-Mobile, AT&T, Sprint, Virgin Mobile, Boost and Alltel.