Mvive Inc., a mobile marketing company, said that its website received more than 5.5 million website hits during its mobile marketing beta test phase. The company's "Get Mobilized" promotional campaign, which is Canada's first full opt-in mobile coupon service, was the primary driver for the website hits.

"There are so many statistics out there which validate the fact that marketing through mobile cell phones, Blackberrys, et cetera, is the hot, technology wave of the future and receiving 5.5 million website hits during a testing program is just another indication of the interest and soon the demand, for this application of mobile devices," said Roy Choi, president of Mvive.