Contec Innovations Inc. has named two advisors aimed at helping the Vancouver-based firm expand into new strategic areas. Madeline Duva, a technology entrepreneur with more than 18 years experience in California's Silicon Valley, will help Contec in the areas of Internet and technology partnerships. She was CEO of China Mobility, a mobile software firm acquired by PalmSource. Jim Southcott is chief strategic officer in TBWA's Vancouver office, a marketing and advertising firm. He has more than 20 years experience on both the client and agency sides working on campaigns for Telus, Shaw Communications, HSBC and others.