Tech savvy business professionals snack on mobile entertainment

A new survey conducted by Palm Canada and Leger Marketing reveals that tech savvy business professionals are finding time during their hectic schedules to "snack" on mobile entertainment. According to the poll's results, 44% of people surveyed said they use their mobile devise to listen to MP3s, 19% are checking out videos, and 10% admit to checking updates on social networking website such as Facebook and MySpace. "As on-the-go Canadians consume content in bite-size, easy-to-digest portions, mobile snacking is becoming more mainstream," says Michael Moskowitz, vice president, Americas International, Palm, Inc. "From news alerts to watching videos to sending emails, downloading information is becoming as common as downing a granola bar."

Mobile snacking habits:

  • 73% admit emailing on a mobile device is a form of entertainment
  • 44% report using mobile technology for text messaging and listening to MP3s
  • 33% use mobile technology for listening to the radio
  • 19% report using mobile technology to watch videos

The online survey was conducted between April 13 and April 18 and polled 1,000 male and female professionals between the ages of 30 and 54 who are familiar with and use mobile technology. The results are considered accurate to within +/- 3.1% 19 times out 20.

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