Mobilicity has fired three of its senior executives: Doug Perry, head of sales; Sara Moore, vice-president of marketing; and Sharyn Gravelle, vice-president network operations.

The company hired chief customer officer Anthony Booth a month ago.

“Like many organizations, which evolve from a ‘build’ to operational phase, we have streamlined our management team to reduce redundancies and improve efficiencies,” a statement from Stewart Lyons, the carrier’s chief operating officer said.